Value Unfiltered

January 2021

How To Grow Your Startup, According To Steve Jobs, Arianna Huffington And 18 Other Hyper-Successful Founders (Infographic)

The biggest names in business think about more than just money.   Image credit: David Crotty | Getty Images Nick Wolny ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Founder and Consultant, Hefty Media Group   What four-step process does Airbnb CEO Brian Chesky use to tackle any problem? And why does Tesla CEO Elon Musk ask an interview question without really caring about the answer itself? These insights and more are part of a new and killer infographic recently released from Headway Capital, republished below for your convenience. Why not just list the insights off to you in bulleted format? Simple: You wouldn’t be as motivated. Research results compiled by Xerox in a 2017 whitepaper found that color increases motivation by 80%; additionally, information can be located 70% faster when it’s presented in color.  It’s also more fun this way. Scroll down for some visually engaging tips to help kick your startup growth efforts into high gear.  

How to Begin Writing Your Lead-Generating Non-Fiction Book

A non-fiction book, written by an entrepreneur or professional, can boost status and authority, but it can be difficult to know where to start By Hayley Paige ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Publisher, Book Coach and Business Mentor Image credit: Karl Tapales | Getty Images Writing a book. It’s one of the most commonly held aspirations, yet is somehow perceived to be one of the most overwhelming and problematic roads to navigate. And when this life goal is coupled with the knowledge and recognition that a book can also mean huge business growth and enhanced levels of authority and status for business owners, entrepreneurs, solopreneurs, coaches, mentors, thought leaders and speakers (just to name a few), frustration can reach an all-time high when the pathway seems unclear. All too often, this can mean that the ink of initial efforts has barely had time to dry before the writer gives up. This never fails to make my heart sink, because “I just don’t know where to start” is the main reason for people deciding against writing their book, despite it being a hurdle that is actually so easy to overcome.   Planning and writing lead-generating non-fiction is much like anything else. It requires the right tools and clear instructions on how these tools should be utilized. Contrary to what some might believe, there is a very clear process that should be followed when it comes to achieving this goal, as with most business processes. Writing a book is no different, and when because there are very few platforms that position a business or business owner to achieve so much with so little investment — both time and money — it pays to do things in tried-and-tested and efficient ways. Winging it simply won’t do.  In other words, clear, easy-to-implement methods and techniques make all the difference when blueprinting (planning) and writing, and can take you from feeling lost and overwhelmed to having complete clarity across all stages, allowing you to actually enjoy this life- and business-changing tool. So let’s take a look at three of the most important ingredients when it comes to starting your lead-generating non-fiction. 1. A detailed, full-of-clarity blueprint “I just don’t know where to start.” These words can be heard whispered in frustration by successful entrepreneurs and business owners across the world every single day, and although the feeling of being overwhelmed is completely understandable, it is nonetheless incredibly easy to determine how to move forward. It’s like anything. You need to know and understand the various points in the process — what needs to be done first, then second and so forth. Nobody is ever born with the knowledge of how to do something. Everything is learned — and if you can launch and run a business, trust me, you can write a book. Blueprinting is where to start — and how to continue. A blueprint will clearly outline every single topic, point, case study, example, reference and story you want to include in your book. It provides a map of what to write and when, and where each of these paragraphs and chapters should be included. Of course, creating an in-depth blueprint takes time and effort, but this is an area well worth your energy and resources, as it will allow you to move forward productively. Sitting and questioning what you should write, whether certain elements should be included or whether what you’ve written is good enough is pointless. As a business person, your time and where you spend it is precious, so you want to be sure the process is as efficient as possible. Blueprinting is the key to this. With this in mind, here are the seven key steps to blueprinting your non-fiction. Audience: Be very clear about who you want to read this book. As an entrepreneur writing lead-generating non-fiction, your reader should be your ideal client. Keep them in mind throughout the process. Cover-to-cover journey: Think about the journey you want to take your reader/ideal client on from start to finish. Where are they now and where do you want to help them to get to? Main points: Brainstorm and detail seven to 15 points or milestones. Each of these milestones represents a chapter. Chapter breakdown: Break down each of your chapters (milestones), and give some serious thought to what each chapter should cover and share with your reader/ideal client. Are there stories you can share? Case studies? Examples of past successes with other clients? Questions and answers: Put yourself in your reader’s shoes and ask yourself, “what would your reader want to know as they move through each chapter?” Detail these questions, and be sure they get answered. Further help: How could you help your reader/ideal client once they have finished your book? Could you offer more free training? A free call? Consider something high-value that is focused on you helping them beyond the pages of your book. Subtle lead-generation: Consider and detail where you could include subtle, content-relevant references and how you can invite your reader to take advantage of this.   2. Truly commit and schedule your time “I just don’t have the time to write a book.” The blueprinting and writing of a non-fiction book can be done in 12 weeks, with just two hours’ commitment a week; nonetheless, this is perhaps the most common objection I hear daily, which is actually nothing to do with time but more to do with the prioritization of time. We all have the same 24 hours in each day, and we all make decisions on how that time can and should be spent. As an example, many people choose to spend several hours watching television every day, while others decide to start a business. Some choose to stay in bed for an extra two to three hours on the weekend (or daily), while others decide to launch themselves out of bed and work on business expansion. It’s all about priorities and where we, as human beings, want to direct our focus. It’s also about good time management, finding a weekly slot

Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities

Former pro baseball player Dominic Blanco breaks down the power of social media — and how we all can tap into it. Image credit – Erik Voake | Getty images Dominic Blanco ENTREPRENEUR LEADERSHIP NETWORK WRITER Entrepreneur Opinions expressed by Entrepreneur contributors are their own. Social media is such a valuable tool — for everyone. Celebrities and athletes use it to stay connected to their fans and entrepreneurs need to have the same approach when it comes to building a following. I spent five years playing professional baseball — three years with the Seattle Mariners organization and two years playing in the Minnesota Twins organization. From the first day of training camp throughout my entire career, the importance of the fans was always stressed. After all, without fans, I wouldn’t have had that amazing opportunity to play baseball for a living. Young athletes with potential for professional careers are groomed these days to build a social media following — one that they can take along with them on their journey. Celebrities do the same — and it’s something that I see more entrepreneurs do these days as well. Why? Well, now being an entrepreneur is perceived as being “cool” — more so than it was a few years ago. We can thank TV shows like Shark Tank for bringing more attention to the entrepreneurial space and making it appear to be glamorous, even though it isn’t. Here are some reasons entrepreneurs should spend the time to build a strong social media following. Personal connection is invaluable When I was playing baseball social media was a way to allow fans into our life — on the field and the road. Sometimes simply replying to a tweet thanking them for the support would make their day. In return it made them support the team more. Celebrities, for example, can build a strong following and it creates that connection that movie studios and networks look for when casting. They know if they bring that person onto a project their following will tune in because of that connection. It’s priceless value. Many people look to entrepreneurs for inspiration as well. By building a following and engaging with those people it creates the same type of valuable connection that can be beneficial to your business or future projects. Your following “follows” you to other ventures If an athlete has a large social media following and gets traded, those followers stay with them — whereas if they were following the team accounts only they would become disconnected. The same applies to movie stars and television actors — when they join a new project their following comes attached. A lot of value in an athlete or celebrity these days has to do with his or her audience. Those eyeballs and that attention are worth something, whether it’s ticket sales, merchandise, or TV ratings. If an entrepreneur builds a strong social media following they can leverage it to push awareness to his or her business. If that business is sold or acquired and they start a new project they have that audience to market to on day one. Look at Kylie Jenner for example. Every time she launched a new venture she had an audience ready to buy. It opens the door to collaborations and business deals Athletes and celebrities are often approached with deals to promote products and services on social media because of their reach and ability to deliver messages to viewers that are paying close attention to what they are saying. Entrepreneurs can also leverage social media followers — to secure business deals and opportunities. There is a huge opportunity in cross-promotion across social media. Someone that owns a digital marketing agency might team up with someone that owns a photography studio and share the services the other business provides with their audience. This type of “warmed up” introduction does a great job to drive new business because it’s coming from a referral source that the audience already is familiar with and trusts. Creates an on-demand audience If an athlete posts on social media there is an audience engaging with that content immediately. This can be leveraged to share team news or even just news or opinions that are important to them. It gives them a voice. Any large social media account, from a popular celebrity to a meme page has an audience available to them 24/7. This is something every entrepreneur should strive to create as well. Think of how much money is spent on marketing, whether it’s email marketing, Facebook ads, search engine optimization, etc. Getting in front of people costs money and there is no guarantee that the audience is going to be interested in what you are offering. People following an entrepreneur on social media clearly have an interest, so if a new product or service is launched, that audience not only will have high interest, but it’s also an audience that can be marketed to at no cost. It’s an asset you can build for free It should be crystal clear that building a social media following is something everyone should do. From athletes and celebrities to entrepreneurs and business owners. It’s a highly effective marketing tool. The best part? The cost. A large social media following is something that you can build for free. The largest followings in the world were built naturally and there is one thing responsible for that growth — content. While an athlete or celebrity might have an easier time attracting attention, that doesn’t mean an entrepreneur can’t take the same approach. You have to think about what your audience wants to see. What kind of content is going to trigger them to hit that “follow” button and give you their attention — if you can identify this you will experience success on social media. This article was first published in Entrepreneur.  

Attracting Affluent Clients on Social Media

How to create content to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth. Kim Walsh Phillips ENTREPRENEUR LEADERSHIP NETWORK VIP Founder of Powerful Professionals Image credit: marchmeena29 | Getty Images   It’s a big mystery for most business owners on social media. How can you share a message on social that sets you up to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth? The answer is quite simple. You hint at it. Repeatedly. I learned this strategy from my early mentor and co-author of The No B.S. Guide to Direct Response Social Media Marketing, Dan Kennedy. Often in his newsletters and books, Kennedy would share little tidbits of information, like how he only flies private and that a one day of consulting with him is $18,800. When he did a VIP Day at Disney, he mentioned it. After a client flew him to England and rented out the Highclere Castle to get him to come and speak, he shared it. And unlike the internet slime buckets who rent an expensive house and pretend it’s theirs for a photoshoot or pose on a jet for a minute and pretend it’s how they roll, Kennedy’s mentions were always authentic. And oh so effective. You knew that if you were approaching him for a day of consulting, you were going to be spending $18,800. And you believed it was worth it because he had trained you to believe it to be so. Using this same strategy on your social media posts, don’t just share the highlights, connect those moments with real content. Integrate the positioning within the context of offering value to your audience. Like when we went on our first Disney VIP Day as a family, a goal of mine after learning this was even a thing from Kennedy. I didn’t just take quick shots of us on the tour. I broke down the experience and related it to lessons my audience would find valuable — like how they make sure to learn your family members’ names ahead of time so that they can feel special upon arrival. When we celebrated the sale of my first company and booked a Concierge Suite that cost more than my first year’s salary out of college (and came with a private “genie” at our 24/7 beck and call), I didn’t just share photos of the amazing two-story loft suite onboard the cruise. I talked about how this level of service eliminated the normal headaches of cruising and how you can do the same thing for your customers. I did add pictures of the cheese boards and cocktails that awaited us every day when we returned from the pool for good measure. When it comes to your social media, mention the highlights. Let your market in, but always incorporate it with valuable content that connects back to meaning for your audience. It is another way to operate in service while attracting affluent clients ready to buy. You and your audience are worth it. This article was first published in Entrepreneur.com.    

Being impactful in 2021

Irene Agunbiade is a woman that has thrived in the world of business and finance for over 20 years in the areas of management & leadership. She has a track record of improving organisational bottom line & helping people to maximise their potential and achieve personal growth & effectiveness. She is an acclaimed Bestselling  author with 8 books, to her credit, a visionary corporate leader, a sought-after speaker & leadership consultant. Through her work, Irene Agunbiade offers strategies proven to work over years of developing strong leaders, and confident women and men from all walks of life. Her expertise also comes from decades of empowering people as well as organisations to achieve peak performance. Irene has a fiery passion for people development and empowerment and developing transformational leaders. She is the Founder of innovative models, including, “potential unwrapped” which empowers people to achieve growth in their fields of endeavour. She is the convener of the renowned “Increase Your Value” conference which has helped many people gain the momentum needed to achieve their visions. She is also the visionary of the “Future Leaders Empowerment” program, developing strong core values in the youth and preparing them for leadership.  Show Less       Sponsored  How would you rate yo