Value Unfiltered

October 2020

Digital Frontline leadership – How to Make it Work?

The world is going digital, and the leaders need to develop their digital skills to stay one step ahead. It is essential for leaders today to have a good understanding of the digital world and the latest technologies to use available resources to improve organizational efficiency, productivity, and profitability. Frontline leadership is responsible for making decisions, strategizing, conceptualization, monitoring, and implementation of strategies. The frontline leadership is also responsible for attracting new talent, reducing attrition rate, plan organizational goals, and focus on brand building measures. With regards to digital adoption and integration in an organization, leadership has a pivotal role to play. Staying Updated Digital frontline leadership can only succeed when the leaders stay updated with the latest technologies and digital solutions that align with their business mechanism. The leaders need to focus on improving the company’s efficiency and profitability continually, and implementing digital solutions that help with it is vital to achieving long-term goals. Research Market Competition The frontline leaders today have to be highly competent and competitive in nature to succeed. The competition is tough, and it is essential to engage in constant research to see what the competitors are doing right or wrong. Closely watching the market and the competitors helps in developing digital solutions that don’t let you lose the top spot easily. Streamline Work Flow Digital solutions today have helped businesses and organizations in ways more than one can imagine. It has reduced the employees’ workload and improved efficiency, productivity, total output, and customer service. These days’ end-to-end digital solutions are designed as per the organizations’ requirements to ensure that the workflow is neatly streamlined. It helps the digital frontline leadership monitor organizational efficiency, look for loopholes, rectify any issues, and develop solutions that further increase business profitability. Adoption and Implementation The most important work of digital frontline leadership is not having any hiccups with adopting and implementing the latest technologies and digital solutions that are helpful for business. The business mechanism would evolve and change with times, and leaders should welcome it rather than fear it. The digital frontline leaders should encourage innovation and implementation of the latest technologies in business that improves output, customer service, product creation, input cost, and profits. Constantly Learning The leaders today have to stay in the know of what is going on in their respective industries. The leaders should also focus on upgrading their skills and knowledge through the means of various courses available these days. Knowledge is power, and considering how rapidly the world is changing with regards to digital technologies, it is important that frontline leaders find ways and time to equip themselves with the necessary knowledge.  

3 Tips Every Consultancy Business Needs to Grow Strong

Entrepreneur by Luis Jorge Rios The upheaval caused by the recent global health pandemic has changed the dynamics of the online world. Brands, businesses, and entrepreneurs are turning towards digital mediums to continue their business activities and retain their positions in the industry, sometimes with the help of paid traffic consultancy firms. Brandon See has demonstrated how entrepreneurs can find success by using astute decision-making skills and implementing the right tactics and strategies in paid advertising. Online consultancy firms have been able to generate massive revenues and cash for e-commerce clients through paid advertising. But for most of these firms, the success they enjoy today did not come easy. They had to spend a lot of money to test strategies and tactics initially to eventually develop their own in-house strategies that would yield results for their clients. Through his firm, Digiceptual, See helps beauty, fashion, and apparel brands generate more than seven-figures through paid advertising Here are the top three lessons See and his team learned from their past five years of experience working with e-commerce clients. 1. Creatives A successful ad creative can make or break the success of the business. By having an arsenal of creative styles, it will help determine which is best for the company’s purpose.  Single image ads, videos, carousels, and collection ads can all provide results. It is not always about high-quality ads; in fact, making a high-quality ad doesn’t mean a high performing ad. It is often quite the opposite. Making the ad look organic is essential as social media users are spending time on the platform for its social aspect, not for the ads. It’s important for the ad to blend in as much as possible. A simple Instagram story with eye-catchy story symbols and gifs can work very well, even if it is shot on an iPhone with no fancy edits, just an individual talking to the camera. 2. Objectives Ninety-nine percent of the time, the only objectives of concern are conversions, catalog sales, and lead generation. People must run ads either for lead generation or sales. One may ask, “Why not traffic?” Well, Facebook is quite clever. Its algorithm pushes on what the objectives achieved. If one aims for traffic, they get clicky visitors. Traffic is where the objective is to make people visit the website and for this, the Key Performance Indicator (KPI) is strictly focused on the number of times the link was clicked. When it comes to conversions, the objective is to get more subscribers, leads, sign-ups, or purchases and the same is true for Facebook pixel. The Facebook pixel gathers data from the website and simultaneously communicates that data with Facebook so that they can link their website to their audience on Facebook. Running the conversion objective means that Facebook will show their ads to people who recently bought their type of products and ended their activity on the “order confirmation” page. It will look to acquire customers at the lowest cost per acquisition or at the highest value, depending on the bidding structure, as per Facebook’s algorithm. 3. The funnel In ads, there is a common segmentation approach: Top of the funnel includes cold interests, look-a-likes, and is a Facebook free-for-all. Middle of the funnel includes followers, video viewers, and page/account engagers. Bottom of the funnel includes website traffic, view content, add to carts, initiate checkouts, and purchasers. Retention means that it doesn’t stop at a purchase. It also includes repeat buyers and upsells as well. This funnel is based on all of this Facebook pixel data. A sales journey can be created when information is combined with the Facebook pixel data, right from the ad to the order or lead. This helps simplify the entire process because you will know every step that a potential customer takes, where they may drop off and where you can retarget that customer. This article first appeared in Entrepreneur.

How can Leaders Increase Team Productivity?

Leaders are responsible for managing a team so that they can stay efficient, productive, and cohesive, even in the face of unprecedented challenges. Team leaders can use modern time management techniques to reduce procrastination, eliminate stress, and encourage productivity. Even though the dynamics of each organization are different, certain core principles remain the same when it comes to improving team productivity. If you are in a leadership position in your company and looking for definitive ways to improve team productivity, here are the few techniques that can be useful – Pomodoro Technique Developed by Francesco Cirillo, it is a highly efficient time management technique used by many leaders personally as well as encouraged as a part of the work culture in an organization. In this technique, the day is divided into short intervals of 5 to 7 minutes before getting back to work. It entails working for around half an hour and taking a short break. After four short breaks, a longer break of half an hour is allowed to reenergize and refocus. It helps in completing tasks quickly and ensuring there is no scope of procrastination to seep in. Encourage Physical Activity As strange as it may sound, research at Stanford University has found that by encouraging employees to engage in the form of low-intense workout or a walk around the block can help eliminate stress. It also allows employees to refocus on the problems they are facing and think outside the box. It induces a culture of innovation and productivity in an organization and helps the employees to connect to their physical selves. It not only boosts health and stamina but also improves logical thinking capacity as any form of physical activity defrags the thought process. Open Communication The workforce productivity reaches a new high when the communication lines within the organization are fluid and open. The leaders need to ensure that the organization’s employees are able to communicate freely and transparently with not only the colleagues but also their peers, seniors, and top management. While it may seem impossible for the employees to be involved in every level of business mechanism, it is essential that employees can step forward and provide their feedback and communicate regularly without hiccups. In other words, leaders should ensure that employees feel and know they are heard, always. Regularly Arrange Team Activities One of the ways that many organizations implement to improve and encourage the development of trust, interpersonal relationships and better bonding is team retreats, outings, and team activities. In such team building activities and outings, the employees and top management members can open up, build better relationships, and develop a stronger bond. It helps eliminate any differences or negativity that may exist earlier. Stronger bonding and better trust in an organization always lead to more efficiency, coherent work culture, and enhance productivity. These are the few techniques that leaders usually adopt to improve team productivity. It is important for the leaders to focus not only on the growth of an organization but also on the human side of the employees and create an environment that helps the personal growth of employees. When the organizational and personal goals align through visionary leadership, productivity increases by itself.